Blogs

3 Keys to an Effective Social Media Marketing Strategy

It is now widely accepted that all businesses can benefit from using social media platforms in some way. However, it is not effective to simply launch your business into one or more of the platforms and start posting in order to have a presence.

WSIB - Expanded Compulsory Coverage in Construction

Effective January 1, 2013 the rules are changing for the Construction industry where WSIB is concerned. If you own a business in the construction sector and do work for anyone other than the immediate home owner, coverage is compulsory as of Janaury 1, 2013. A special website has been created to assist  business owners in maintaining compliance with the new law. http://www.beregisteredbeready.ca/ is a WSIB website where all of the latest information can be found and business owners can preregister for the new coverage.

Staying on the Plus Side of Cashflow

Maintaining cashflow is key to keeping your business going. Your suppliers are expecting you to pay them on time so you, in turn, must ensure that you get paid by your customers.

Here are some tips from Canada Business Network that may help you:

Invoice Immediately - otherwise you end up carrying your customer's debt

Re-Energizing

Are you mapping out your future or are you simply putting one foot in front of the other and hoping that it takes you someplace where you want to be? If you'd like to steer your own ship, here are a few simple suggestions that can help: 

Removing Barriers to Innovation

Innovating involves disrupting the status quo.  Trying to achieve something new while doing the same old thing will probably lead to the same old thing. In fact, it's often referred to as the definition of insanity. You have to be prepared to change what you're doing if you want different results. I'd like to suggest this 3 Step process to help get you started:

Strategies for Web-based Marketing

With so many online tools these days, business owners can feel like a deer caught in the headlights. Flooded with information(light)and blinded by the same. It's best to start simple and expand gradually. Here are a few important pointers to help.

Survey, Survey - Why do a survey?

There are lots of reasons why a business owner might want to conduct a survey. The value of a survey is directly proportional to the thought that goes into creating it and carrying it out.

The first step in conducting a valuable survey is to figure out WHY? You need to know what it is you hope to learn. Remember to stay open minded and not prejudge the results. Once you know why, you can figure out what to ask and who will participate. Knowing why will also help you to decide when to conduct your survey and how to carry it out.

Managing Your Business' Online Presence

As online technology becomes more mobile, many reluctant business owners are being forced to take a close look at their marketing strategy. There are so many new electronic ways to reach customers that it can boggle the mind. Getting aquainted with the basics is essential. The fact that a high percentage of people are now using Facebook and an even higher percentage won't find your business at all unless you have a website, should tell us how important it is to learn how to use these tools as well as some of the newer tools.